Isn’t that a better way to eliminate those unworthy marketers, who do not offer their audience what they want, or blindly market to the same not interested people over an over clogging isps bandwidth and people’s mailboxes?

And email marketers – learn from search. You’ll be amazed at results derived via dynamic segmentation of your static lists. Some call it ’saved search selects’ other ’smart lists’ and building your targetting model around them is a skill worth investment.

There are at least dozen companies that understand how to feed these channels off of each other through analytics. In the search/display scene it’s Google (watch what comes out of Doubleclick’s acquisition), Yahoo (’smart ads’) and 24/7 (search retargetting) to name a few … and in the email field? Well, we might put that one to the quiz – look for acquisitions in the email marketing industry as a clue .. any guesses?

As more marketers become knowledgeable in the subject, you’re going to notice the emergence of winners – those who don’t just profile their users based on historical responses, but those with extensive publisher and advertisers relationships, know how and technology allowing for data intelligence sharing.  It helps to own your media, affiliate networks, display, search agencies … since applying behavioral targeting to email and other channels involves heavy use of unique user tracking, website analytics and other marketing intelligence.

Google’s answer to that? Penalize reciprocal linking (the kind of exchanges where I link to you and you link to me – usually from the ‘links page’ of 100s). But even before the idea surfaced, the 3way exchanges started.

Is it time to go back to basics? Has the concept of PR failed?

Unfortunately there is no way back. That is at least until Brin, Page, Schmidt and Co. rule the search planet – PR is what google was born out of. There is nothing like a link from the PR8, same vertical, high traffic site. What’s left is to be smart about it. Choose your partners carefully. Once you’re linked to and cached by robots, it’s hard to take it back. Focus on quality and common sense – if you did you’d have realized that deep inside you look down on reciprocal linking. Bet on good content, work with smart viral marketers and next time the linking specialist pitches you on his/her service – ask – how many partners do you have in your network now that can link to us tomorrow, out of content which simply begs to reference sources like us. (and that’s without asking for return link right away)

PS.

If you haven’t attended the latest SES conference – there was a very interesting discussion on the issue.  Seamoz has a great recap here.

As an advertiser you need a conversion tracking enabled and over 500 conversions last month in order to be considered. We welcome the news.

Some CPA/lead gen. networks are trembling at what it will do to their business, but as search marketers we have to be thrilled about an attempt by Google to minimize click fraud (which Google claims to be at .02% and we dare to think is at least 100 times that).

BTW, let’s track the development of this study – should be authoritative.

HauteProspect does not currently have any clients in the entertainment vertical, but wonders if anyone planned any major viral or search campaign around an event of such magnitude? Anticipation is ‘what Tiggers like the most!’

Seriously though, the entire SEO industry is changing with the announcement of Universal Search by Google. What this really got us thinking about and preparring for here at HauteProspect is the effect of what we call ‘Google’s blending of the media’. Will the mention in tv, radio, a/v or print someday be affecting the online search algorithms? We mean after Google’s scans all the books in the world, broadcasts radio, cable ads, and buys a game development company.

We know it will and we love that new frontier of search engine optimization.

“Quality-Based Pricing Launches

Key Features

• We’ll evaluate the quality of traffic from our distribution partners’ sites.

• Your click charges can be discounted based on the value of that traffic.

• Discounts will automatically be applied to your account.”

… then a formal rollout of Yahoo API. And that got our programmers busy. Pricing is the most interesting aspect – various levels with lots of it for free – got HauteProspect smiling – will Google finally do something 2nd?

To finish the day – the announcement of the new ask.com interface. HP likes.

Let us be absolutely clear – those clients were not Adsense arbitrage sites. The only mistake they have made was to put all or too many eggs in one basket. Many reputable content sites across many verticals were to be hurt this past month simply by what we believe was Google’s ‘algorithm arbitrage’.

We’re proud here at HauteProspect to have spotted this before the rest of the industry had. It wasn’t our technology or our own algorithms that did it; a simple micro management did. Fast decisions of our campaign managers and HauteProspect’s relationships helped to diversify and monetize the traffic for the month that secured or exceeded revenue expectations.

Cheers,

HauteProspect Team

We’re not psychic here at HauteProspect, but could the danger to Google’s domination be coming from their own house. Genius that drives them slowly towards monopoly may soon get in the way. Click fraud is becoming more serious of an issue each month which is only now being seriously tackled by Google through war against adsense arbitrage but stems from low quality control of their powerful ad distribution network. Latest ideas of ‘personalized search’ or how it is now called ‘web history’ are great and in line of Schmidt’s strategy, but is Google forgetting about privacy? How many people are actually opting into their ‘web history’ what is effectively becoming Google’s behavioral targeting network? How many users will favor being profiled while playing video games? (nothing wrong with behavioral targeting of course – relevancy in marketing is what we’re here all about) Privacy advocates are concerned however. FTC is looking at the latest G’s acquisition – DoubleClick (company with history of lawsuits brought by privacy advocates). The European regulators have been monitoring the behemoth’s moves as well.

We continue working with Google’s technologies as they do wonders for our clients’ ROI; and would hate to see company being forced to be broken down – so Googlers – keep the growth under control – change the world one step at the time for your own good.

Yours,

HauteProspect