Google going ahead with CPA pricing
While many are still on the waiting list for their adsense referrals to be opened to other advertisers, Google is not looking back. Today’s launch of beta adwords CPA pricing has made many of our clients happy – especially those in verticals that we’re observing an ever increasing CPCs.
As an advertiser you need a conversion tracking enabled and over 500 conversions last month in order to be considered. We welcome the news.
Some CPA/lead gen. networks are trembling at what it will do to their business, but as search marketers we have to be thrilled about an attempt by Google to minimize click fraud (which Google claims to be at .02% and we dare to think is at least 100 times that).
BTW, let’s track the development of this study – should be authoritative.
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